Strategy executed brilliantly.

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Contact

Get in touch

We like making new friends and solving big problems, so let us make you a coffee and have a chat about how we can help with your next project.

CANBERRA

02. 6202 8200

16/9 Beaconsfield St. Fyshwick

MELBOURNE

03. 9255 5319

Lvl 17. 31 Queen St. Melbourne. 3000.

CAREERS

We’re always on the lookout for nice, talented people to join our team.

INTERNSHIPS

We do internships a little differently at Voodoo. If you’re interested in applying for our branding or digital internship course in early 2018, hit us up.

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Ramsay Pharmacy

How do you get consumers to choose a Pharmacy based on more than just money?

Brand.
  • Brand workshop
  • Strategy development
  • Positioning
  • Visual identity design
  • Brand implementation
  • Style guide development
  • Brand photography: production and art direction
Digital.
  • Requirements scoping
  • User-Experience design
  • User-Interface design
  • Frontend development
  • Custom Wordpress development
  • eCommerce integration

The task

Develop a brand to support Ramsay Health Care’s $1B transformation project to grow a national pharmacy chain.

 

 

The challenge

In a cluttered industry and a market where price is king, what makes a consumer choose Ramsay over the myriad of competitors with better price propositions?

 

The brand

In every way, at every touchpoint, capture and communicate our meaningful point of difference — a better pharmacy experience for customers and staff where it’s about more than money.

The Brand Platform

Better Care.

A dynamic brand system that reflects Ramsay Pharmacy’s progressive, innovative and evolving approach to care.

Genuine, direct and friendly copy complimented by photography that captures real moments and everyday situations puts people firmly at the centre of this brand. Bold use of colour and strong typography steps away from traditional pharmacy identities to firmly establish this new approach to Pharmacy care.

DRAG
DRAG

MTAA SUPER

How do you make Super accessible?

BRANDING + MARKETING + PUBLICATIONS

AMNEAL PHARMACEUTICALS

How do you pack more into a day?

MARKETING + PUBLICATIONS