Strategy executed brilliantly.

Contact
Contact

Get in touch

We like making new friends and solving big problems, so let us make you a coffee and have a chat about how we can help with your next project.

CANBERRA

02. 6202 8200

16/9 Beaconsfield St. Fyshwick

MELBOURNE

03. 9255 5319

Lvl 17. 31 Queen St. Melbourne. 3000.

CAREERS

We’re always on the lookout for nice, talented people to join our team.

INTERNSHIPS

We do internships a little differently at Voodoo. If you’re interested in applying for our branding or digital internship course in early 2018, hit us up.

CONNECT WITH US

Voodoo Creative Instagram Voodoo Creative Facebook Voodoo Creative LinkedIn

Chatime

How do you change the way the world drinks tea?

Brand.
  • Global workshop
  • Strategy development
  • Positioning
  • Visual identity design
  • Brand implementation
  • Global online style guide
Digital.
  • Requirements scoping
  • User-Experience design
  • User-Interface design
  • Frontend development
  • Custom Wordpress development: global template system, multi language support
Social.
  • Strategy
  • Management
  • Content and community engagement
  • Reporting
  • Amplification

 

The task

Develop a brand that will unify over 1500 Chatime franchises across 32 countries and grow a global brand to be a category leader.

 

 

The challenge

To create a flexible yet recognisable branded system that unites a highly fragmented and inconsistent brand culture, allows regions the flexibility to speak at a local level, and challenges category conventions and ‘Bubble tea’ stereotypes.

 

The brand

To change the way the world drinks tea.

The brand platform

Shaking Tea Up

A dynamic, modern, and personality-filled brand system that allows for flexibility and expression; supports a change in tone without losing brand recognition; and is culturally sensitive and adaptable.

 

DRAG

The brand platform

Executed across all touchpoints, including marketing materials, store fitouts, an online global style guide, and global custom WordPress website, the bold and lively executions challenge conventions and changes the way the world experiences tea.

 

BRAND GUIDE — COLOURS

DRAG

BRAND GUIDE — APPLICATIONS

DRAG

TIPSY BULL

What is tipsy, not drunk?

BRANDING + DIGITAL + SOCIAL

BENTSPOKE

How do you bend the rules of beer?

BRANDING + DIGITAL + SOCIAL