Corporate identity generation, logo and brand mark design, and brand collateral design
Cream Residential (previously Cameron Real Estate) had a strong reputation for property management but struggled to compete with larger, high profile agencies for sales listings. Altitude Brands was engaged for the development of a repositioning strategy including a rename and as part of this process, we were engaged to bring the new brand to life. We developed a full visual identity, brand elements and associated marketing collateral. Ensuring that the brand visual identity captured the desired premium, yet approachable, positioning and create a point of difference from competing agencies.