Public Awareness Campaign
After working with the Australian Private Hospitals Association (APHA) on a number of projects, they approached us to revitalise their annual national Mental Health Week (MHW) campaign. Held every October to coincide with World Mental Health Day, MHW raises community awareness about mental health issues in Australia. The APHA had run and coordinated mental health week campaigns for a number of years, however they needed a better way to engage the public and raise awareness about mental health issues in Australia. Their members – 300 hundred Australian private hospitals – needed to be re-energised and empowered to take ownership of the campaign in order to deliver the message to their audiences.