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Department of Defence

Defence Imagery and Geospatial Organisation (DIGO) Website - Usability strategy, user-interface design, W3C and WCAG 2.0 compliant mark-up, testing and JavaScript development

Brief:

DIGO engaged Voodoo Creative to complete the redesign of the organisation’s website. A crucial aspect of the brief was achieving a design that would effectively position DIGO alongside higher profile agencies operating in the intelligence and security space such as ASIO, ASIS and DSD. As an extension of this, it was hoped that the new website would assist DIGO to effectively compete with these similar agencies in the recruitment market.

Solution:

Utilising user-interface design principles, Voodoo developed an information structure, content hierarchy and navigation design that was in tune with the website objectives and promoted usability and ease-of-navigation. To combat the perceptions of DIGO as a dull organisation, Voodoo chose a slick aesthetic and striking colour palette. This was complemented by a progressive enhancement strategy using CSS3 animations and JavaScript elements to bring the design to life.

Outcome:

The new website has been very well received by stakeholders, both internally and externally. The aesthetic developed for the website has been adopted more broadly by the organisation and has played a part in the effective recruitment repositioning.

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