Department of Defence

Campus is the Department of Defence Learning Management System (LMS) responsible for managing and delivering online education and training within the Department. We were engaged to develop a new brand for Campus and manage the re-brand process.

We conducted a thorough review of the existing Campus brand and developed a fresh, new look and feel. We managed the roll-out of the new branding across the LMS, multiple intranet sites, training courseware and internal collateral.

To launch the new brand and effectively re-position Campus, we prepared an integrated marketing campaign strategy and managed the campaign execution.