Campus brand strategy and design
Campus is the Department of Defence Learning Management System (LMS) responsible for managing and delivering online education and training within the Department. We were engaged to develop a new brand for Campus and manage the re-brand process.
We conducted a thorough review of the existing Campus brand and developed a fresh, new look and feel. We managed the roll-out of the new branding across the LMS, multiple intranet sites, training courseware and internal collateral.
To launch the new brand and effectively re-position Campus, we prepared an integrated marketing campaign strategy and managed the campaign execution.