Challenge

AHEDA represents all of the major home entertainment distribution companies within the Australian film and TV home entertainment industry covering DVD, Blue-ray and digital content. Previously known as the Australian Visual Software Distributors Association (AVSDA), the organisation contacted Voodoo when planning to undertake a name change and complete re-branding.

Process

Voodoo worked closely with AHEDA to initially update the logo for the organisation. From this, further brand development was undertaken and applied across everything from corporate stationery, to their new website.

Result

AHEDA now have a brand strategy and visual image to solidify their place within the industry, while the launching of their new brand has been a major step to assert their new name.